Forget Groupon Commissions and Use this Example to Build Loyalty

A few weeks back it was my birthday and I received a post card from a local restaurant named “Bairrada Churrasqueira” (What a name!) It was a pleasant surprise. I mean, who doesn’t like receiving birthday wishes in the mail even if it’s from a business?...

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Radisson Marketing – The Secrets of a Chocolate Business Card

What do you usually do when you are handed a business card? If you are like most people, you tuck it away in your pocket, wallet or purse and then later add it to your growing collection....

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Kraft Marketing and The 5 Ways to Make Peanut Butter More Profitable

Pretend for just a moment that you are Kraft’s marketing manager. Now, how would you go about marketing one of the world’s already most known comfort foods? By changing it, of course!...

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Why Volkswagen Strategically Upsets 95% of People

Should you treat your existing customers better or worse then potential ones? Keep reading this VW marketing example and find out how Volkswagen does it. It’s a wonderful snowy Saturday morning so you decide to head north to hit the slopes to Blue Mountain ski resort....

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